DAVID TRULIK for VERSACE campaign FW18
2018/07/18
Versace unveils its fall-winter 2018 campaign with an astonishing cast of fifty-four models. Celebrating the core values of strength, newness, courage, loyalty, and irony, the Clans of Versace are front and center. Steven Meisel photographs the advertisement, which is comprised of one long image. It's actually the longest advertising image ever. Related: Versace Delivers Print Heavy Fall '18 Collection Donatella Versace discusses the new campaign. My team doesn't just extend to my work team. The designer continues, The Versace Clans are made of all members of the Versace family–from customers to models, fans, photographers, stylists, friends, artists and all who believe that staying relevant means moving forward and making your voice heard–all who believe that fashion is not a way to just say 'look at me' but rather 'look at me, I have something to say.'
DAMIAN GALKOWSKI for DOLCE&GABBANA Alta Sartoria / Como.
2018/07/18
“We’re looking at New York with Italian eyes,” said Dolce & Gabbana’s Domenico Dolce at a preview of the company’s Spring 2018 Alta Sartoria collection early Saturday morning. What would follow about 12 hours later at Rockefeller Center (where, just a few floors away, Cardi B was getting ready to perform on Saturday Night Live—and finally confirm her pregnancy), was the middle wedge of Dolce & Gabbana’s takeover of Gotham this weekend; on Friday, the house unveiled its latest highest-end jewelry at the New York Public Library, and on Sunday evening, it reveals Alta Moda, its uppermost womenswear component. Of Sartoria, the duo said it was not difficult to show this far away from their Milanese headquarters—they compared getting everything and everyone here to getting the whole operation to Naples (the Italian, not Floridian, city). When you have their reach, dollars, and fandom, that claim makes obtuse sense. Dolce, and brand partner Stefano Gabbana, count excellent marketing skills among their many talents, and their Alta Sartoria presentation (clocking in at 103 looks, all walked out to the crooning of the legendary Liza Minnelli) was primarily crafted to woo VIP clients—the international ultra-spenders who alighted at Rockefeller Center’s gloriously worn-in Rainbow Room decked to the nines in their Dolce sequins and their Gabbana florals. The couturiers know that the added spectacle of an intimate salon is the hook-line-and-sinker icing on the moneymaking cake.